what is kovács?
kovács is an identity through which I, Kristóf Kovács from Kaposvár, Hungary create visual identities. The meaning of the word kovács is blacksmith. From the very beginnings of branding, blacksmith was responsible for making the branding irons, therefore, I had no any other option than choosing my quite frequent surname as the name of a modern brand with the help of which I build other brands.
brands
I love designing logos, but I always think on a higher level: on the level of branding. I am a fan of strong brands and beautiful images, and I try to apply this devotion to every material I develop or revise. I browse through hundreds of examples every day out of sheer interest, so that this always provides an up-to-date background for the creative processes essential to creating a timeless look. I try to polish my work to the extreme: until not only the client but also myself are fully satisfied – I can sleep peacefully, wake up happy and motivated. I firmly believe that I should only own references that are not just passionless, time-produced items: thanks to their quality, precision, and modernity, they are part of a body of work with which, over time, I have the opportunity to make this world a better place.
posters
I am a fan of strong brands and beautiful images, and I try to apply this devotion to every material I develop or revise. I browse through hundreds of examples every day out of sheer interest, so that this always provides an up-to-date background for the creative processes essential to creating a timeless look. I try to polish my work to the extreme: until not only the client but also myself are fully satisfied – I can sleep peacefully, wake up happy and motivated. I firmly believe that I should only own references that are not just passionless, time-produced items: thanks to their quality, precision, and modernity, they are part of a body of work with which, over time, I have the opportunity to make this world a better place.
